Online Consultancy | Online Marketing | Services for Charities

Consultancy Services

A seasoned business analyst I have experience in the public sector and have helped develop strategy for both charities and commercial clients. A strong mix of business and web skills enable me to consider your online objectives within the wider context of your overall business strategies and goals.

Online Strategy Development

In developing an online strategy it's critical that it is not considered in isolation and that it supports your overall business objectives. If you are already online the first step is to evaluate current online activities and identify strengths and weaknesses. Research into your existing audience and potential target market plus an analysis of key competitors can then help identify opportunities and potential threats to your business model.

A well thought through strategy will integrate what you do offline with your online activity. It will focus upon the drivers for change unique to your organisation and support your overall business objectives and requirements. It will additionally be sensitive to your budget, timelines and existing capabilities. The strategy itself will encompass a wide range of tactics from technical approach to online marketing.

Strategy Development & Business Analysis

To be effective online it is sometimes necessary to step back and analyse your overall business strategy. As well as guiding the development of an online strategy, business analysis can help you improve services, reduce costs or make more efficient use of resources.

At a strategic level it's important to understand the needs of your business as a whole and to be clear about your business requirements and objectives. You then need to identify and evaluate initiatives that will help you achieve your goals. Business analysis can help you define, scope and prioritise strategies, remain benefits focused and identify risks. In terms of an online strategy it can also help you assess the feasibility of a particular endeavour, develop a business case and determine detailed requirements that take into account the needs of your audience.

Contact

For further information please email me at info@chrisanders.co.uk

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