Social Networking
Social Networking differs to traditional forms of online marketing in that it is about engaging potential customers or supporters where they spend time on the internet rather than driving traffic to your website.
With the ever increasing popularity of sites such as Facebook, My Space and Twitter, social networking offers a fantastic opportunity both to engage existing supporters or customers, buiild your brand and to develop new leads.
Any social networking strategy needs to be properly thought through and requires ongoing committment to keep your supporters interested. If your products or cause appeal to a particular demograph, then Facebook advertising is worth considering offering highly specific demographic targetting unlike any other tool.
