Chris Anders - Internet Strategy Consultant

Your website is your single most important customer facing marketing tool.  Thinking ahead and taking some time to consider how it should work will not only save you a lot of headache but also a lot of money.

Some of the important questions to consider include:

• what do you want your website to do?
• who will update it and how?
• if you use a content management system what software should you use?
• how will people find you when they perform searches on Google or Yahoo?
• what impression of your business do you want people to come away with?

Services

I work with other freelance graphic designers and other web professionals to develop website strategies for small businesses.  In terms of website development we develop:

• simple static sites for small businesses written in e.g. XHTML
• content management system ("CMS") driven websites that enable you to update your own site yourself.  Whilst these are a larger undertaking to set up they can save considerable effort and headache in the longer term as you don't need to revert to a web developer each time you want to update content on your site.
• e-commerce systems enabling you to sell your goods online
• "web 2.0" websites allowing your customers to fully engage with your site