Small Business MarketingHaving a fantastic website is great but if no-one ever visits it then you are unlikely to achieve much! The days of simply building a website and then waiting for customers to roll in are sadly long gone. Today to be successful you need to not only actively drive people to your website but also develop strategies for how to keep their interest once they get there. With the rise of "social networking" and "Web 2.0" you also need to consider how to interact with potential customers away from your site - i.e. in places where they spend a lot of their time online on sites such as Facebook.
Services
I work with small businesses to:
- analyse how people search for services and companies and develop and implement strategies so that sites perform better in search results ("search engine optimisation")
- setup and manage pay per click advertising campaigns on Google Adwords, Yahoo Search Engine Marketing and Microsoft AdCenter
- develop other strategies such as using Twitter or Facebook to market products or services online
- develop and implement strategies to help turn web visits into sales or new business leads
