Search Engine Optimisation
Search Engine Optimization is a Search Engine Marketing Strategy that seeks to improve the relevance of your site for certain keywords so that it ranks higher in search results.
Key components of an SEO campaign include keyword research, optimising the structure and content of your site and generating links to your website.
Search Engine Optimization can have a significant impact on your rankings in the longer term.
Certain unorthodox strategies exist to rapidly promote your site but if discovered you risk being dropped from search engine listings altogether and are thus not recommended.
As well as simple keyword targetting SEO - another strategy is "long tail search engine optimisation". People often search for information in unusual ways and strategies to optimise and increase the overall content of your website can help here. Web 2.0 and user generated content are also important concepts to consider here.
