Core Skills
Core Skills Summary
Online Strategy
- Online Strategy Development
- Online Marketing - including Search Engine Optimisation and Search Engine Marketing
- Online Fundraising Strategies
Internet Marketing
- Strategy Development
- Affiliate Marketing
- Email Marketing
- Search Engine Marketing, including Adwords
- Keyword Research
- PPC
- Search Engine Optimisation
- Social Media Strategies
- Web 2.0
- Web Analytics
Web Development
- Open Source CMS - largely Joomla and WordPress
- XHTML, HTML, XML, XSLT, CSS
- IBM Software Development, Some Microsoft Development
- eCommerce Applications
- Integration with payment and donation systems
Business Analysis
- Strategy Analysis
- Requirements Analysis
- Business Process Improvement and Engineering
- Business Case Development
- Scoping, Feasibility and Technical Studies
- Software Selection
Systems Analysis
- SSADM4+
- UML
- Microsoft Visio
Structured Business Approaches
- PRINCE2 (Government standard for Project Management)
- M_O_R (Government standard for the Management of Risk)
- MSP (Government standard for Programme Management)
- MS Project
Other Skills available
Programming:
- I strongly believe that specialisation is essential in delivering excellence. Whilst I have strong technical skills from time to time the best solution for my clients may necessitate another skillset. I thus work with other freelance staff to deliver projects where for example specific programming skills are required.
Design:
- Design is another area where input from a professional graphic designer can make a huge difference. I thus have recently started working with a number of professional designers to deliver websites to clients.
