Charity Online Marketing
Services Offered
I offer a broad range of online marketing services to charities including:
- online marketing strategy development
- advising on grants and discount schemes available to charities and non profits
- PPC campaign management and optimisation
- search engine optimisation
- social media strategies
- email marketing
- website optimisation strategies to improve lead generation and conversion rates
- online advocacy campaigns to also drive marketing
Internet Marketing Strategies
There are a wide range of internet marketing techniques available. Depending upon your budget, resources, time frames and other constraints certain techniques may be more appropriate for some and less so for others.
If you are a registered charity you may be eligible for a number of grants from the commercial sector.
It is very important to properly consider the various options available and develop strategies that best fit the needs of your business.
It's also important that internet marketing strateges don't just focus on driving traffic to your website.
If you manage to drive a lot of people to your website but no-one goes on to do anything you want them to do then you could potentially be throwing money away. This is why an overall online strategy is critical - you must have a plan to not only drive traffic to your website but also to engage visitors sufficiently once they reach it.
You must also consider what kind of people are most likely to engage with your organisation to begin with and then develop strategies to focus on attracting this audience to you.
Read more
More about specific internet marketing strategies
Online marketing essentials - a collection of articles from my blog
Other useful information & articles
