Recommended Reading:
Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization
This book is geared more towards nonprofit organisations in the United States but nevertheless provides useful reading for smaller charities in the UK. It is perhaps geared more towards charites that are new to online fundraising rather than those that have already dabbled for a while! As well as talking about what do do with your website it also discusses how to use the web for research, enewsletters and a whole range of other topics from e-commerce to podcasts.
If your organisation hasn't engaged in online fundraising in earnest or you want to consider new ideas then you may find this book is very helpful in developing a strategy. The book includes a lot of example of how other charities are using the internet for fundraising and the breadth of topics covered means that there is likely to be something for everyone here.
Contents
1. Advantages and Disadvantages of Internet Fundraising
2. Developing an Online Fundraising Strategic Plan
3. How Fundraising Professionals are Harnessing the Internet
4. Using Email, Electronic Newlstters and Podcasts to Communicate Organisational Needs to Stakeholders
5. Finding Grants on the Web (note this is a bit more geared up towards the US)
6. Online Fundraising Strategies
7. Internet Strategies that Encourage Fundraising
8. Working with Application Service Providers
9. Online Networking and Research
10. Building an Online Community to Enhance Fundraising
11. Sites that Help Donors Evaluate Organisations
12. E-Commerce
